ALEA company that operates an online casino with VR elements SlotsMillion 3D has announced rebranding. From now on, its program Affiliate REPUBLIK is called ALEA Affiliate. As reported by the company representatives, this move was made as part of a strategic shift in order to boost its position on the market. It also means a new stage of the establishment of the international company ALEA and expansion of the brand influence across the globe.

The rebranded program will operate on a new logo and website. Also, apart from SlotsMillion, the project LadyLucks will be included.

As Manager at ALEA Affiliates Thomas Hernandez has clarified, rebranding will be highly beneficial for the affiliates: they will still receive great service and tools, with an option to attract more traffic due to new brands.

ALEA purchased LadyLucks from IGT in early October. The project known as the global leading mobile casino has been successfully working since 2004. Buying it, ALEA enters the UK market.